MAGIC| Ethiopia, Guji, BIO ORGANIC

MAGIC | Ethiopia | BIO ORGANIC

Region: Guji

The Guji Highland Coffee Plantation

Manager: Wadessa Yachisa

Magic Pussy  is our most well-known Rocket Bean espresso. And not only because of its name, but it is also complex by nature. It is always sweet and juicy and has floral notes at the end of the enjoyment. It is a flavour explosion in your mouth. Once you try it, you will never forget it. It has such a long-lasting, divine aftertaste, which gives your throat a comforting sensation, like the one that makes little kittens purr whilst they enjoy their warm milk. 

Taste notes - Jasmin, butter cookies, plum, chocolate truffle

This lot is a high-altitude coffee dried at the station in the village of Hangadhi that offers a fruity profile with pleasant floral notes. The coffee is certified organic in recognition of local know-how that is respectful towards people and the environment. 

ABOUT

Hangadhi coffee is grown in the Guji appellation, which is well known for its quality coffee. It is selected by the Guji Highland Coffee Plantation from among small farmers who work their plots exclusively by hand. It is a high-altitude coffee dried at the station in the village of Hangadhi that offers a fruity profile with pleasant citrus notes. The coffee is certified organic, in recognition of local know-how that is respectful of people and of the environment. 

The village of Hangadhi

The village of Hangadhi is located a few kilometres from the town of Shakisso, in the Guji area. The Guji Highland Coffee Plantation has set up a drying station there with about 40 African beds. The coffee dried in Hangadhi is collected from thirty or so farmers who work the surrounding plots. They are small family farms covering just a few hectares on average, worked exclusively by hand by farmers possessing ancient know-how. The coffee here is grown in orchards using polyculture farming systems that mix beans, cabbage, and enset. This last plant also called the “false banana” on account of its shape, holds an important place in the region’s agricultural system because its root is used in the staple diet of local populations. Combining coffee farming with food crops works particularly well, thanks in part to the region’s rich, moist soils which produce cherries of a particularly high quality. 

The Guji Highland Coffee Plantation has recently acquired 45 hectares of coffee plantations in Hangadhi. Here, too, the company is raising its quality requirements while maintaining agricultural practices that respect biodiversity. 

THE STORY OF THE PRODUCER

The Guji Highland Coffee Plantation is a family business managed by Wadessa Yachisa. Originally from Shakisso, Wadessa has been involved in coffee production for many years. In 1995, at the age of 17, Wadessa was forced to leave secondary school to join the army and complete his military service. On his return in the late 1990s, the political situation was such that he could not resume his studies. The young man found himself unable to continue his education, despite wanting to do so. Driven by a strong ambition, he managed to bounce back and quickly turned his hand to other projects. He began by working in one of the gold mines in the Guji area. He then decided to invest his savings in coffee, considered a promising regional industry. In 1999 he created his first company with friends, which he headed for several years. Then, in 2010, he journeyed to the Guji appellation in Dambi Uddo. He went there for a religious ceremony, but on meeting and talking with local farmers decided to invest in its beautiful coffee forest. In 2012, Wadessa Yachisa created a new company, Guji Highland Coffee Plantation PLC, with other members of his family. They now have 150 hectares of land devoted to coffee production. They also work with local farmers who supply them with cherries.